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2025-12-15 10
ZURICH, Switzerland — As the sun sets over Zurich’s historic Bahnhofstrasse, a striking transformation unfolds at Schmid’s Luxury Watches. The store’s plain limestone wall, once unremarkable after dark, comes alive with a rotating display: first the brand’s iconic watch crown logo, then a twinkling Christmas tree, and finally a message reading “Swiss Craftsmanship Since 1928.” The magic behind this nighttime allure? Four 160W outdoor gobo projectors from Noparde, handpicked by store manager Thomas Schmid to turn his storefront into a dynamic nighttime landmark. “In Zurich’s competitive retail scene, visibility after 6 PM is make-or-break,” Schmid says. “Noparde’s outdoor laser logo projector hasn’t just brightened our wall—it’s boosted evening foot traffic by 41%.”
Swiss consumers value subtlety, but that doesn’t mean retailers can afford to be invisible. In Zurich, Geneva, and Lucerne, 76% of luxury retailers cite “nighttime obscurity” as a key challenge, according to the 2025 Swiss Retail Association Report. Schmid faced this exact problem at his Bahnhofstrasse location. “Our traditional brass sign looked elegant by day but vanished after dusk,” he explains. “We tested cheap led logo projector light options, but they faded under streetlights and couldn’t handle Zurich’s snowy winters. We needed a custom spotlight logo solution that matched our brand’s quality—and could survive Swiss weather.”
The breakthrough came when Schmid discovered Noparde’s 160W outdoor laser logo projector. Impressed by its IP67 waterproof rating and 160W power output—double the strength of the budget projectors he’d tried—he ordered four units, plus custom gobo discs for Schmid’s logo and seasonal designs. “We wanted versatility,” he says. “A tool that works for our core brand identity year-round and transforms for holidays like Christmas and New Year’s.”
Schmid’s team installed the Noparde projectors in late October 2024, just in time for Zurich’s pre-Christmas shopping season. The results exceeded expectations, starting with the projectors’ core performance:
Bahnhofstrasse is lined with streetlights and illuminated storefronts, but Noparde’s 160W wall billboard projection lamp cuts through the glare effortlessly. Schmid’s watch crown logo, projected 25 feet across the limestone wall, retains every detail—from the intricate engravings to the brand’s script font. “A 80W led logo projector light we tested turned our logo into a blurry smudge,” Schmid recalls. “Noparde’s 160W power ensures even passersby on the opposite sidewalk can see our craftsmanship message clearly.” The projectors’ long-throw capability also means they can be mounted discreetly on the store’s awning, avoiding cluttered visuals that clash with the building’s historic architecture.
Noparde’s custom spotlight logo service was a key selling point for Schmid. He worked with Noparde’s design team to create five custom gobo discs: the classic watch crown logo, a minimalist Christmas tree, a New Year’s fireworks graphic, a Swiss flag-inspired design for National Day, and a “Sale” message for promotional periods. Swapping the discs takes less than a minute, letting the team update the projection in seconds. “During Christmas, the Christmas Gobo Projector setting became a photo spot,” Schmid says. “Families would stop to take pictures with the twinkling tree, then wander into the store to browse. We even had customers ask if we’d hired a light artist—we just showed them the Noparde projectors.”
Zurich’s winters are harsh—temperatures drop to -5°C (23°F), and snowfall is common—but Noparde’s outdoor laser logo projector handles the elements with ease. The projectors’ IP67 rating means they’re fully dustproof and waterproof, and their aluminum housing resists corrosion from salted sidewalks. “We had a snowstorm in December where the projectors were covered in 6 inches of snow,” Schmid says. “We brushed them off, and they turned on instantly—no glitches, no faded light. A cheap projector we used at our Lucerne branch a year ago shorted out after the first frost. Noparde’s build quality is Swiss-level tough.”
Despite their 160W power, the projectors are energy-efficient, using LED technology to keep electricity costs low. Schmid’s four units run from 6 PM to 10 PM daily—four hours of operation—and cost just 12 Swiss francs per week. “We were worried high-power projectors would spike our energy bills, but Noparde’s led logo projector light technology keeps costs manageable,” he says. “The return on investment is clear: we’ve recouped the projector cost in just three months from increased sales.”
Schmid’s success has sparked interest among other Swiss retailers. A Geneva-based chocolate shop has since ordered Noparde projectors to display its cocoa bean logo and seasonal Christmas packaging designs. A Lucerne hotel uses them to project its crest on the side of a historic building, enhancing its nighttime curb appeal. “Swiss businesses value quality and reliability above all,” says Noparde’s European sales director, Elena Marquez. “Our outdoor laser logo projector checks those boxes—plus, the custom gobo options let brands stay true to their identity while adapting to holidays and events.”
The 2024 Christmas season was Schmid’s most successful yet, thanks in large part to the Christmas Gobo Projector setting. Evening sales increased by 58% compared to the previous year, and social media mentions of the store jumped 72%—many featuring photos of the projected Christmas tree. “One customer from Basel posted a TikTok of our wall, and it got 120,000 views,” Schmid says. “We had people drive two hours just to see the projection and shop for watches. That’s the power of a dynamic, shareable display.”
While the seasonal projections generated buzz, Schmid emphasizes the projectors’ year-round value. The classic watch crown logo remains the default setting, reinforcing brand recognition every night. During Zurich’s annual Street Parade, the team swapped to a colorful, rotating graphic that aligned with the event’s festive mood, drawing in parade-goers. “A static sign can’t adapt like that,” Schmid says. “Noparde’s wall billboard projection lamp turns our wall into a flexible marketing tool. It’s not just a light—it’s part of our brand strategy.”
For Schmid, the decision to invest in Noparde came down to three factors: quality, versatility, and local support. Noparde’s European warehouse ensures quick delivery (Schmid’s order arrived in three business days), and the company offers German and French customer service—critical for Swiss retailers. “We needed a partner that understood both our brand’s elegance and Zurich’s unique challenges,” he says. “Noparde delivered on every promise.”
As the sun sets on another day in Zurich, Schmid’s Luxury Watches’ wall glows once again—this time, the watch crown logo rotating alongside a subtle “Spring Collection” message. For Schmid, it’s a reminder that in today’s retail landscape, nighttime visibility isn’t just an option—it’s a necessity. And with Noparde’s outdoor laser logo projector, his store isn’t just visible—it’s unforgettable.
For Swiss businesses looking to transform their nighttime presence, Noparde’s 160W custom spotlight logo projectors offer the perfect blend of power, durability, and versatility. Visit Noparde’s European site to request a custom gobo sample—and let your brand shine, even on Zurich’s darkest winter nights.